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Apple Pulls Thailand Ad Featuring 'Underdogs' After Cultural Backlash

Apple's latest ad campaign in Thailand, featuring the "Underdogs," has been pulled. The ad, meant to inspire creativity and productivity, apparently did not hit the mark with everyone. Critics found it missed the cultural nuances, leading to its swift removal.


This move has sparked discussions about Apple's understanding of regional markets. While the tech giant aims to resonate globally, this instance shows it might need to fine-tune its approach to local sensibilities.


The incident serves as a reminder that even big players can stumble in international marketing. For more details, visit [The Verge](https://www.theverge.com/2024/8/2/24212005/apple-thailand-ad-pulled-underdogs-out-of-office).

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